How to Announce to Existing Clients that You Offer Online Training
December 12, 2018
December 12, 2018
If this is your first time implementing virtual training into your personal training platform, it’s a good idea to think about how you’re going to announce you’re new offerings to existing clients. There are several ways you can seamlessly integrate virtual training into your current platform and get existing clients onboard. Read below to learn how to announce your new virtual training platform via current packages, email newsletter, and social media.
Seed it in your current packages
If you have a feeling that current clients may be apprehensive to a change in your personal training model, especially a virtual training platform, slowly seeding it into your current packages is a good way to introduce your virtual to existing clients. When the time comes for existing clients to renew their packages or monthly memberships, let them know that the structure of your current packages has shifted in what is included each month. When restructuring your packages, add a few virtual training sessions to each package so that existing members can get a taste of what virtual is all about. By offering them one or two virtual training sessions included in their current package, they have a risk-free way of trying virtual that will make them more likely to get on board with virtual before purchasing more classes.
How to explain it in your email newsletter
If you’re not already sending out a weekly or monthly newsletter to your clients and followers, then now is a great time to start. Your newsletter is a great way to introduce virtual training to your existing clients. You can explain to your clients exactly how you see your virtual training platform working, how they can incorporate it into their current training program, and what they can expect from a virtual training workout with you. This is also a good time to introduce any changes to your current packages or discounts and deals that you may be offering to promote your virtual training program.
Make sure to include the following information about virtual training in your newsletter:
- The benefits of virtual training
- How virtual training can help clients reach goals
- Using virtual training in addition to traditional training
- Discounts or deals you’re offering for virtual training
- Exactly how your virtual training will work and what they can expect
How to make announcements on social media
As any personal trainer knows, social media is a powerful tool to reaching out to current clients and keeping them updated on what’s happening. Making an announcement on your social media channels is another great way to introduce your existing clients to virtual. Consider uploading a video of you explaining what virtual training is, and maybe even include a short clip of an example virtual training session. People respond well to visual examples and will have a better understanding of what virtual training entails with a video showing them. Make sure you post more than once on social media, and that you post across all of your platforms to reach a wide audience.
Announcing your new virtual training platform to existing clients doesn’t have to be difficult. By integrating it into your current packages, announcing it via email newsletter, and sharing it on social media, you can seamlessly incorporate virtual training into your current personal training model. When existing clients get a full understanding of what virtual training looks like, they are more likely to be willing to give it a try.