How to Gain New Clients Via Organic Referral by Way of Online Training
December 12, 2018
December 12, 2018
How to Gain New Clients Via Organic Referral by Way of Virtual Training
Get to know your client.
One of the best ways you can gain new clients via organic referral within the virtual training platform is to make sure you know your clients. Getting to know your clients can help build your relationships with them, create a sense of trust between the two of you, and help you understand which clients are more likely to lead to organic referrals. Below are some questions you can begin to think about in the process of getting to know your client.
How is their family’s health and fitness?
If your client comes from a family that is health and fitness obsessed, then they are more likely to refer their family members to your virtual training program. Many families enjoy working out together and participating in programs where they can engage in friendly competition on their way to meet their goals. Take the time at the beginning or end of your virtual sessions to engage your client in conversation and ask them about their family and their fitness journey.
Do they go out with friends a lot?
If you have a client who is always mentioning that they have plans with friends later that night, this may be a great client to think about organic referral. Encourage clients who seem social and go out with friends to talk with their friends about virtual training and ways it can help them achieve their fitness goals. This may also be a good opportunity to encourage your client to find accountability buddies who can, by way of virtual training, keep each other on track to meet their goals.
Are they popular within their work environment?
Work environments are a great place for organic referrals to happen. Offices often have work fitness programs that encourage and even incentivize their employees to meet certain fitness goals. If you know one of your clients is popular within their work environment, encourage them to spread the word about virtual training and the benefits of using it. Virtual training poses great opportunities to be used as a group bonding activity during work hours, or for those who can’t find the time to make it to the gym before or after work.
Are they a “connector”? Meaning, are they the type who naturally meets and connects with people?
Clients who are personable and outgoing are the ones that are going to bring in the most organic referrals. These are the clients that you’re going to want to reach out to and put energy into building a strong connection with. Organic referrals tend to come out of close relationships with clients and a sense of trust.
Organic referrals are essentially you gaining new clients by word of mouth from existing clients. This is a great way to increase your number of clients without investing or spending money on advertising. Organic referrals that come from friends or coworkers also build a sense of trust and authenticity around your brand as a fitness trainer that does such a great job clients can’t help but gush about their experiences. Virtual training poses a great way to gain new clients via organic referral because it gives clients the flexibility and autonomy to take control of their fitness goals the way that works best for them and their lifestyle.
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