How to Spot Upsell Opportunities for Online Training with Existing Clients

December 12, 2018

As a trainer, it can be difficult to know when to transition your clients from in-person training to virtual training on the GymGo platform. By paying attention to details about your client and communicating with them frequently, you can easily learn how to spot upsell opportunities for virtual training. Keep in mind that not every client may be right for virtual training at all times, but there are windows of opportunities where virtual training would benefit every client.

How long have you been working with a client?

The relationship you have with your client can determine how likely they are to be willing to try out the virtual training model. If you have a long-time client on your hands that you’ve been training for years, an upsell opportunity may be more likely because you have had the chance to gain trust and build a strong relationship with them. Many clients may be hesitant to try virtual training because they aren’t sure of the quality of training they’re getting. But a client that trusts you and knows the quality of training you provide, is more likely to say yes when you suggest adding additional virtual training sessions to their workout plan.

How has their experience been thus far? Have they achieved any gains?

For many clients, virtual training is a way to add-on and improve their current training model. Realistically, clients can only make the time to go to the gym or physically be somewhere to train a few times a week. Virtual training is a great opportunity for clients who are time-crunched or who need extra training sessions to achieve their goals. Likewise if something is getting in the way of their training sessions or they feel intimidated by the space you’re working out in, virtual training sessions are a great way for clients to tailor their experience to meet their needs. If any of your clients are expressing concerns like lack of time, no motivation, or a struggle to make it to the gym, this is a great opportunity to upsell them on the virtual training platform.

Do they have upcoming travel plans?

People often worry about how they are going to keep up their training routine and stay on track when they’re on vacation. If you have clients who have upcoming travel plans, whether it’s for vacation or business, now is a great time to talk to them about virtual training options. Let your clients know that they do not have to lose the progress they’ve made just because they won’t be there to attend their normal training sessions. With virtual training sessions, clients can maintain their progress wherever they are.

Is there a holiday weekend coming up?

Virtual training sessions are also useful for those times when you can’t be there to train your client in person. If a holiday weekend is coming up, or you can’t make it to your normal training spot because you’re at a conference or on vacation, virtual training can benefit both you and your client. With the GymGo virtual training platform, you can still be there to work with your clients through holiday weekends when the gym is closed or either of you are out of town. Maintaining relationships with clients and being there for them is vital as a personal trainer, and GymGo allows you to stay connected with your clients through the holidays.

Knowing your clients is the first step to spotting upsell opportunities for virtual training. Stay in communication with them about upcoming travel plans, holiday weekends, their progress towards reaching their goals, and their overall experience with training. Virtual training is a great opportunity for you to work with your clients and find a solution that fits their lifestyle and fitness goals.